As I mentioned yesterday, our latest release is packed with real estate saavy features – this in response to the many emails we have been getting on what real estate professionals want in a flyer. As promised, we examine some of these in the next couple of blog posts.  One of the more important enhancements has been in the are of branding requirements.

BRANDING REQUIREMENTS

We’ve added a Photo and Logos section to Accounts tab that let’s professionals or small business owners to add a photo, company logo and industry association memberships. Previously the only place your photo would show up on was the your Gallery, now this information can be a part of your Flyer.       The user controls what information shows up on their flyer directly from the contact information section of Edit Flyer (most contact information is optional).

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Logo and photos allow real estate professionals (and other professionals or small business owners) to jointly promote their personal and corporate brands and give their flyers a professional and personal touch. Membership association branding helps them identify with important industry groups which can be an important differentiator.  We hope you enjoy these new features!

The numbers continue to grow. A couple of months ago, Classified Intelligence published a 74-page report entitled “Real Estate Advertising 2006″ and made this important point in their survey:

This all makes absolute sense since Realtors are simply following consumers online, 77% of whom (according to the National Association of Realtors) begin their search on the Internet! In fact consumers are beginning to pick homes, before they pick Realtors.

Although we are a horizonal platform aim at both consumers and small businesses, vFlyer is dedicated to building out  vertical offerings that sit on its robust and flexible framework. To that end, vFlyer is very much about accelerating this move to the web for Realtors, who are becoming more and more dependent on free online classified ads to get the word out.

We have been working closely with real estate professionals for the past month on a new set of enhanced features to meet their branding, marketing and legal requirements and make vFlyer a truely power real estate marketing solution. We are announcing many of those enhancements tommorrow, and we’ll dive into more detail on some of this new functionality in future blog posts. Stay tuned and keep selling!

Good news for real estate professionals! User can now post flyers to Trulia, a leading residential real estate search engine.