Earlier this week, we announced Domain Plus, a new service coming next week (August 8th) that enables vFlyer subscribers to find, purchase and host Single Property Websites without leaving the vFlyer site!With Domain Plus, subscribers can purchase and attach any number of available domain names to their flyers (micro-site) or galleries!

One of the latest marketing strategies used by agents and brokers is to buy domains for their listings and map them to a Single Property Website. Agents find that clients love this. They also find that the site becomes a focal point for their online marketing for this listing.

Single Property Sites
There has been a lot of interest and discussion on the topic of Single Property Websites recently. Personally, I prefer the term Custom and Vanity Domains, because I think it more accurately describes the activity, but regardless of which term you use, the idea is similar: Using the address of a property as its primary URL for that listing – so a listing at 450 Crestview Ave in San Carlos, CA would have a domain like: www.450crestview.com

Over the weekend, I will shed more light on the pros, cons and misconceptions on Single Property Sites. I think they are a great marketing tool that Realtors can use to differentiate especially high-end properties and I will tell you how and why.

Cost Effective Solution
Competing offerings range from $49–$99/listing for 5 listings which comes out to $246-$496. With vFlyer, 5 domains (at $9.95/domain) plus a vFlyer Starter annual subscription (at $99.50/year) comes out to only $149.25 – a 30% to 60% savings! For those that have more than 5 listings, the savings are even greater.

Positive Market Response
Our announcement has been greeted very positively by market leaders. Mike Borland of the Kelsey Group, a leading strategic research firm, applauds the move and says:

Vivek Puri of the StartupSquad also agrees and adds:

More on Domain Plus: Domain Plus Resources and Information