At vFlyer, we love it when service providers take advantage of the branding capabilities we offer through the Theme Editor. It’s so important for service providers to distinguish themselves from their competitors, and the first way to do that is to create a strong, indelible brand for themselves. That’s what Pat Connolly, proprietor of Sound Prodigy Mobile Disc Jockey Service in San Diego, has done. He’s created a very personal brand centering around a caricature of himself, which is the first thing you see when you visit his website. It’s an effective approach; the next time a friend of mine in San Diego asks me if I know of any DJs in the area, the cartoon image of Pat will be the first thing that pops into my head.

Pat’s custom theme matches the branding and look of his website. In fact, it utilizes the same header image on his site (slightly resized), making for a seamless integration of his vFlyer content and the rest of his web properties. Pat also utilizes vFlyer Voice, our phone-based voice narration technology that enables users to add narration to their photo slideshows right from their phone. It’s a great feature that more users should take advantage of!

We’ll be back next week with another great custom theme. In the meantime, have a safe and happy 4th of July!