by Dan Lenehan
Greetings, dear readers! For this week’s Marketing
Monday Tuesday Roundup, we’re focusing on Twitter. For marketing purposes, Twitter is simultaneously the simplest and most challenging of the social networks, and I’m always impressed when I find people who are using Twitter in new and effective ways. The articles and posts this week include a basic how-to guide for marketing on Twitter, an interview with “Phoenix Real Estate Guy” Jay Thompson about how he uses Twitter, a post about the virtues of the tweet scheduling app Buffer, and an article about McDonald’s ill-conceived #McDStories campaign and what companies can learn from it. I hope they provide food for Twitter thought and spur some ideas for your own Twitter use.
How to Use Twitter for Marketing & PR
I almost skipped this post because of the undeniably bland title, and I’m glad I didn’t. This is an enormously useful article from Hubspot Chief Marketing Officer Mike Volpe. He offers several good, fresh ideas, such as getting your CEO tweeting and connecting with customers that way, as well as a straightforward set of steps for getting started on Twitter.
How Does “Phoenix Real Estate Guy” Attract Clients On Twitter?
If you’re not familiar with Jay Thompson, you should be. The self-labeled “Phoenix Real Estate Guy” uses Twitter really, really well (he’s got 11,636 followers!) and has become well-known in both the real estate and social media marketing worlds for his social media savvy. He also writes a great blog that I recommend you subscribe to. Anyway, social media scheduling app Garious did this post on their blog about Jay and how he’s used Twitter to build his client base. The anecdote he provides is one of the best uses Twitter I’ve come across.
How and Why I Use Buffer
John Jantsch of the small business marketing blog Duct Tape Marketing makes the case for Buffer, a service that lets people schedule tweets and Facebook posts. He goes into detail about how he uses Buffer, which I appreciated.
Why McDonald’s should have known better
With a single hashtag — #McDStories — McDonald’s provided the world with a helpful case study of the potential pitfalls when a company asks people on Twitter, “So, what do you think of us?” Forbes‘s Shelley DuBois gives an intelligent and entertaining analysis of the McDonald’s blunder.
Have your own insights about Twitter? Let us know by posting a comment.