Just the other week, we announced improved PDF support, and shortly after that I spoke with a customer who told me how she started printing and sending vFlyers to your prospective customers and had great results. I suggested she try using a personal stamp to add a personal touch! A while back I discovered that Stamps.com (and other online postage providers) allow you to create personal stamps (PhotoStamps, for example, allow you to upload almost any photo or image). I recently used PhotoStamps as part of a direct mail campaign here at vFlyer and loved them!

Traditional marketers have always touted personalization as a mechanism to make direct mail stand out, and what better way to stand out and grab the reader’s attention than your own photo on a stamp? Prospective customers (who know you) will immediate recognize the direct mail piece as yours and perhaps read it!

Hope you find this marketing tip useful and please don’t forget to take our quick online poll on print services! Thanks!