Comments on: Auto Dealers and Online Marketing http://www.vflyerblog.com/blog/2007/06/19/auto-dealers-and-online-marketing/ The New Face of Classified Ads Sat, 30 Aug 2008 10:16:12 +0000 http://wordpress.org/?v=2.3.3 By: J.D. Rucker http://www.vflyerblog.com/blog/2007/06/19/auto-dealers-and-online-marketing/#comment-923 J.D. Rucker Sat, 07 Jul 2007 18:42:12 +0000 http://www.vflyerblog.com/blog/2007/06/19/auto-dealers-and-online-marketing/#comment-923 Dealers websites are expanding beyond the ability of their internet team to cover. Many dealers do not have a process set up for handling their leads beyond the first day. A lot of them take the lead, judge it for its merits, work the promising ones, then send an email that probably hits a spam blocker just to get it off their lead tracker. I've seen some tenacious follow-up. Nelson Mazda in Tulsa refuses to give up until they make contact. Jeff's team, while I've never tested them myself, have a reputation for making the most out of their leads. Still, they are the exception. There are still dealerships out their who hand out leads to floor salespeople to call in between ups. Dealers websites are expanding beyond the ability of their internet team to cover. Many dealers do not have a process set up for handling their leads beyond the first day. A lot of them take the lead, judge it for its merits, work the promising ones, then send an email that probably hits a spam blocker just to get it off their lead tracker.

I’ve seen some tenacious follow-up. Nelson Mazda in Tulsa refuses to give up until they make contact. Jeff’s team, while I’ve never tested them myself, have a reputation for making the most out of their leads.

Still, they are the exception. There are still dealerships out their who hand out leads to floor salespeople to call in between ups.

]]> By: 10 Way You can Improve your Conversion Rates on vFlyer http://www.vflyerblog.com/blog/2007/06/19/auto-dealers-and-online-marketing/#comment-687 10 Way You can Improve your Conversion Rates on vFlyer Mon, 25 Jun 2007 21:41:47 +0000 http://www.vflyerblog.com/blog/2007/06/19/auto-dealers-and-online-marketing/#comment-687 [...] A couple of days ago I talked about the importance of high conversion rates and promised to share some points on improving your conversion rate in general and more specifically using flyers. [...] […] A couple of days ago I talked about the importance of high conversion rates and promised to share some points on improving your conversion rate in general and more specifically using flyers. […]

]]> By: Jeff Kershner http://www.vflyerblog.com/blog/2007/06/19/auto-dealers-and-online-marketing/#comment-631 Jeff Kershner Thu, 21 Jun 2007 04:09:11 +0000 http://www.vflyerblog.com/blog/2007/06/19/auto-dealers-and-online-marketing/#comment-631 Consumers like to see the vehicle Carfax and knowing a vehicle is a 1 Owner. I would suggest integrating Carfax into vflyer and somehow emphasizing 1 owner vehicle with a small graphic. -Jeff Consumers like to see the vehicle Carfax and knowing a vehicle is a 1 Owner. I would suggest integrating Carfax into vflyer and somehow emphasizing 1 owner vehicle with a small graphic. -Jeff

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