vFlyer Blog

A recent trend we have noticed among both auto dealers, real estate professionals and HR professionals is using RSS to syndicate their listings! The value to web-savvy consumers if obvious! Mark at Inkbots makes a good point:

The basic idea is that prospective customers can easily subscribe to your inventory (in the same way they would subscribe to your blog) using your RSS feed and their favorite news reader. Some of the more innovate auto dealerships offer RSS feeds of their inventories (Ikon Auto, Mall Cars, i.e.) and I am certain some smart real estate agents are doing the same thing.

The good news for vFlyer users is you already have an RSS feed of your flyer inventory! Just in case you haven’t noticed, each user has a gallery (See Example) – your gallery is a graphic summary of all the flyers in your account as well as your business or contact information. Subscribers can customize their galleries (See Example), while non-subscribers get the basic gallery view (See Example). All users, however, get RSS feeds of their flyer!

You will notice at the bottom right hand corner of your gallery page there is an RSS icon that points to your RSS feed. The url to your feed looks something like this:

Users can add this url to their favorite RSS news reader and voila! – they have subscribed to your RSS listing feed! For most, it’s as simple as clicking on the link. All of the new browsers have made it a lot easier to subscribe to RSS feeds.

There are also many free online and desktop RSS news readers available to users. For online users, My Yahoo, Google RSS Reader, Bloglines and Newsgator online are some of the most popular readers. You can also download and install as browser add-ons or applications desktop-based readers. For more on the subject of readers, you can visit the Wikipedia.

This entry was posted on Wednesday, June 27th, 2007 at 4:39 pm and is filed under Auto, Features, Real Estate, Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.