Last Monday (July 30) at Lulu’s Restaurant in San Francisco, CA, on the eve of the Real Estate Connect show, a small group of us had another informal Real Estate 2.0 Dinner. We had the first of these dinners in February of this year, and I thought it would be a good idea to hold another dinner with folks in town for conference.

In attendance were Jared Morgenstern, one of the folks responsible for Facebook’s marketplace, Keith Teare – the co-founder and CEO of Edgeio, Joel Burslem – who is responsible for social media marketing at Inman News and brains behind the Future of Real Estate Marketing, Michael Yang – the General Manager of Yahoo! Real Estate and Erik Hersman – VP of Marketing at eppraisal.com and editor of one of my favorite blogs Realty Thoughts and of course myself! We all had a great time (thanks Erik for the photo) and it was good catching up with folks and making some new contacts. Special thanks go to Keith Teare who decided to pick up our entire tab! I have known Keith since 1997 and have always appreciated his vision and generosity – Kudos to Edgeio!

Technorati Tags: ConnectSF, vFlyerEdgeioFacebookYahooRealEstate

As I mentioned in my previous posts, both Aaron and myself had the opportunity to speak on two very interesting panels at the Inman’s Bloggers Connect Show. I spoke on the Pump Up the Volume with Widgets, Blidgets and Other Doo-Dads panel at 1.15pm on Wednesday. Also on the panel were Matt Dunlap – CTO of Realivent Corporation, Konstantin Guericke – CEO of Jaxtr and previously co-founder of Linkedin, and Byrne Reese – Product Manager for Movable Type at Six Apart. Joel Burslem of Inman News did a great job moderating the panel. You can find a high level summary of my key points in my post titled: Widgets, Blogs and Online Sellers.

Aaron spoke earlier in the day at 8am on the panel New Technologies to Enhance your Website: APIs, Widgets and More. Also on the panel were Chris McKeever – Strategic Architect for the Center for REALTOR® Technology, Robbie Paplin – CEO of Caffeinated Software and Damian Scott – President, Eppraisal.com. The panel was moderated by Ilyce Glink – President of ThinkGlink, Inc.

Other Bloggers Connect Related Posts:

• vFlyer Announces Domain Plus (Single Property Site Service) at Bloggers Connect
• vFlyer Named Most Innovative Service of the Year by Inman News
• Panel Speaking Points: Widgets, Blogging and Online Sellers
• vFlyer at Bloggers Connect
• Inman Innovator Awards 2007: vFlyer named Finalist
• vFlyer to Speak at Real Estate Connect

Technorati Tags: ConnectSF

Earlier this week, we announced Domain Plus, a new service coming next week (August 8th) that enables vFlyer subscribers to find, purchase and host Single Property Websites without leaving the vFlyer site!With Domain Plus, subscribers can purchase and attach any number of available domain names to their flyers (micro-site) or galleries!

One of the latest marketing strategies used by agents and brokers is to buy domains for their listings and map them to a Single Property Website. Agents find that clients love this. They also find that the site becomes a focal point for their online marketing for this listing.

Single Property Sites
There has been a lot of interest and discussion on the topic of Single Property Websites recently. Personally, I prefer the term Custom and Vanity Domains, because I think it more accurately describes the activity, but regardless of which term you use, the idea is similar: Using the address of a property as its primary URL for that listing – so a listing at 450 Crestview Ave in San Carlos, CA would have a domain like: www.450crestview.com

Over the weekend, I will shed more light on the pros, cons and misconceptions on Single Property Sites. I think they are a great marketing tool that Realtors can use to differentiate especially high-end properties and I will tell you how and why.

Cost Effective Solution
Competing offerings range from $49–$99/listing for 5 listings which comes out to $246-$496. With vFlyer, 5 domains (at $9.95/domain) plus a vFlyer Starter annual subscription (at $99.50/year) comes out to only $149.25 – a 30% to 60% savings! For those that have more than 5 listings, the savings are even greater.

Positive Market Response
Our announcement has been greeted very positively by market leaders. Mike Borland of the Kelsey Group, a leading strategic research firm, applauds the move and says:

Vivek Puri of the StartupSquad also agrees and adds:

More on Domain Plus: Domain Plus Resources and Information

Today, Bloggers from across the US are gathering in San Francisco to be a part of InmanNews’ Blogger Connect – a two-day real estate blogging networking event. The event kicked off to a great start! Aaron spoke this morning at 8am on the New Technologies to Enhance your Website: APIs, Widgets and More panel to packed room of bloggers. I am speaking this afternoon at 1:15pm on the Pump Up the Volume with Widgets, Blidgets and Other Doo-Dads panel. If there are any vFlyer users are at show, please feel free to stop by and say hi – we always like to meet and catch up with our users! I will try and give you an update later on in the week on some of the goings on this week at Bloggers Connect.